Thursday, September 3, 2009

Lost in Translation

Great news! I have an interview tomorrow with a great company called TransPerfect! The company is quite young, but very successful. The business does very interesting work with the best companies throughout all business industries, from non-profit to major luxury brands. I believe that I can do really well for the position I am being interviewed for, therefore, I am getting on my game and STUDYING!

Just like in college! Man, I miss college. Anyways, so I remember a few cases that I studied while back at good ol' Jorge de Mason, and started researching marketing campaigns that flopped due to translation errors.

This one was my favorite!

Latte Anyone? 2004-03-16

Latte means milk in Italy. In English, Latte is a coffee-drink. Many folks like to head to Starbucks or other coffee shops to take early morning latte breaks...

In Germany, Latte is a well known word for an erection. So, "morning latte" is when you wake up in the morning with an erection! The word "break" means "destroy", so taking that "morning latte break" is destroying that erection. I'll leave the details to your imagination, as well as all the puns on how you take your steaming hot drink.

This item is thanks to Jochen Gumpert, a standup guy! Apparently, Germans are amused at American morning television shows called "Morning Latte" and book's like the popular Amanda Hesser's book "Cooking for Mr. Latte"!


Hilarious indeed. No matter what it means, I'll always dig a LATTE!

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